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Why We Are Proud to Use Fairmined Gold

Why We Are Proud to Use Fairmined Gold

Picture: Rich Dieckhoff

One of the most important things any business that is committed to positive change can do is to look at its operations and its industry from a whole-system perspective.  While we make the world's first diamonds from air, our diamonds are just one component of the finished pieces of jewelry we're proud to share with you.  We unfortunately haven't yet invented the technology to have our diamonds float around your finger or neck without some sort of metal holding them in place — although that does feel wonderfully in line with how we like to think about the future.

As we look at the jewelry industry as a whole, there are so many important factors to our mission of sustainability, and our choice of metal in which we set our diamonds can be just as critical as the stones themselves. We needed to choose SOME source and standard for the metals we use to create our jewelry, and after a lot of painstaking research, conversations with experts, and considered alignment of our choices with our beliefs and vision for a better world, we decided to use Fairmined gold for the launch of our brand.

Fairmined is the world's leading assurance label of ethically and responsibly sourced gold.  The Fairmined standard is backed by a rigorous 3rd party audit system that ensures that artisanal and small-scale mining organizations meet the world leading responsible practices. It’s incredibly important that we partner with the organizations and people who have the best interest of the planet and humankind in mind. Together with Fairmined, we’re ushering forward a new future of the highest integrity in the world of jewelry.  To learn more about the practices, standards, and ethos of Fairmined, take a look at their website at 

Why not “recycled” gold? Well, recycled gold could be dirty or conflict gold, because there’s really no standard for where it is sourced and no standard definition for using the term “recycled.” It doesn’t deter reckless mining operations and is used more as a greenwashing marketing term than anything else.

Imagine this scenario: a jeweler is at a work bench, crafting a ring with gold that came from a dirty mine that has horrible work and safety practices and a disastrous environmental impact. That jeweler will have some of that gold left over from crafting the ring. That valuable excess isn’t wasted, and is instead used in the next piece of jewelry they create. And that excess, which came straight from a dirty mine, is labeled “recycled” because it’s being used again for a new piece of jewelry. And unfortunately this is the primary practice for most of the gold in the market with this label. While we would like to think that recycled gold is made from other jewelry that has been melted down to create new, that’s a very small portion of the market.

Read more at the link HERE to learn all of the details about why “recycled” gold isn’t what you think it may be.

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